Canon EOS1 Camera Lens 1992 Ad – Gobi Bear

Dimensions: approx. 6.5 x 10 inches

Description

Dimensions: approx. 6.5 x 10 inches

Canon ran this paper advertisement, taken from a 1992 magazine, and is one of a series of ads on endangered animals that offered wildlife information. The ad features their EOS1 Camera Lens. It includes a color photo of the Gobi BearArctos – of the Arctos species – and lists its size, weight, and number in existence at the time of the advertisement. Arid plains and ranges of the Gobi Desert, Mongolia are stated as the animal’s habitat range. George B. Schaller is the photographer.