Magazine interior advertising design has involved
some of America's top illustrators. Rockwell, Parrish
and Erte were just a few. Illustrated advertising
dominated the magazines until the late 1950's when
photographs became a more popular medium. These ads from
the past, enchant us with their nostalgic design and
offer a detailed chronicle of earlier generations.
Advertising (whether we love-it-or-hate-it) is such an
all-encompassing trait of American life that the 20th
century cannot be fully studied without it.
The delicate pieces of paper, called tear sheets, are
carefully removed from their original magazines and
stored in a temperature-controlled environment, away
from light. After being enclosed in archival plastic
sheeting they are supported between sturdy cardboard and
shipped off to their new homes to make unique and
genuine, historical focal points in any room.